People just don’t seem to have the same excitement lately about Apple’s App Store or the Google Play platform. The air of hopelessness that surrounds the mobile app ecosystem is obvious and demoralizing. When I published my first app on both platforms (an app that automatically monitored fuel economy while driving), I spent the first…
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As a marketer, you must have puzzled over which digital channel is more effective for connecting and engaging with your customers. Your ROI has to be high enough to justify the marketing budget, too. So, do you need to start mobile marketing? Should you stick to traditional SMS and e-mail routes or try push notifications?…
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Retailers may soon be measuring their share of customers’ wallets rather than conventional metrics as new technology gives them unprecedented information about consumer shopping habits – even those of fickle millennials. Veteran retailer Michael Ford, the chief executive of appliance chain The Good Guys, said retailers were facing a millennial “tsunami”, with the digitally savvy…
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By using data analytics, tenants and landlords can tailor their centre to their customers. Photo: Christopher Pearce Retail landlords are discovering that the secret to making a shopping centre more profitable and relevant is using consumer and business data captured by banks through cashless payment systems. While the use of tools to track spending habits…
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It seems these days that every retailer has a Loyalty Program. Whether it’s the coffee card at the local café, the discount card at the apparel store in the Mall, or the large multi tenanted scheme anchored by your favourite Supermarket chain, loyalty programs are ubiquitous. Yet many retailers question the value they get from…
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It looks like there are significant barriers to adoption for new mobile apps. New research from Nielsen indicates that the number of mobile apps being used by consumers seems to have remained fairly static since 2012, even if the time users spend in their apps has actually increased by a whopping 77%. Back in 2012,…
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Australian retailers are too focused on driving sales through their loyalty programs rather than leveraging the schemes to better understand their customers and drive long-term growth. Most retailers are looking through “the wrong end of the telescope”, according to CommBank national manager retail Jerry Macey, focusing on sales and missing the less tangible factors that…
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Executives say the discipline has noticeable ROI impact Much like their peers in the US, advertisers in Australia are increasingly interested in people-based ad targeting solutions, noting the technology offers more visibility into online shopper habits as they move between purchase sessions and devices. The discipline, which typically relies on advertisers’ first-party customer data to…
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