infographic

Technology is driving the convergence of retail’s physical and digital channels, and the store of the future is already encompassing a variety of empowering technologies for shoppers.

One of the biggest trends in retail evolution is the rapid and continuing convergence of digital and physical channels, which are merging into a single, seamless, branded shopping experience for consumers.

As retailers hurriedly work to define their new omni-channel retail solutions, technology innovations are increasingly serving as bridges between channels, with every part of the shopping experience being redefined by store innovation and mobile technology empowering shoppers like never before.

TheEndlessAisle offers are comprehensive range of solutions to assist retailers in these fundamental changes.

click and collect

click and collect

Action: Buy online, pick up at store
Who? Banana Republic, John Lewis

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click and collect

 

 

Action: Shoppable windows or displays that operate even outside business hours
Who? Kate Spade Saturday, SONY at Westfield

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geo fencing

 

 

 

 

 

 

Action: Sending personalized
recommendations & offers to mobile
Who? Macy’s, Waitrose

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Action: In-store navigation
Who? Galeries Lafayette store-visit planner

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geo fencing

geo fencing

Action: Digital promotions
tied into brick-and-mortar
Who? Walmart

inventory

inventory

Action: Unified customer view across multiple channels to provide intelligence to sales staff
Who? JustFab, Selfridges Fragrance ‘Lab’

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inventory

inventory

Action: Accessing the entire inventory using
tablets or digital screens

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inventory

inventory

 

 

 

 

 

Who? Deckers/UGG, Nordstrom

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inventory

 

 

 

Action: Smart kiosks, touchscreens
Who? Whole Foods, Rite Aid

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Action: Scanning barcodes for more info

Action: RFID or NFC tags on products to display
info on screens or send notifications to fitting rooms
Who? J.Crew, Burberry

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showcase

 

 

 

 

Action: Sending notifications to customers’
mobile with info about what they are wearing
Who? House of Fraser

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showcase

 

 

 

 

 

Action: Media projection with dramatic effect
Who? Kate Spade + Perch

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showcase

 

 

 

 

Action: Showing product virality in real time
Who? Nordstrom + Pinterest, C&A Brazil + Facebook likes

showcase

 

 

 

Action: Assistants using smart glasses or smartphone camera to showcase physical products to online customers via real-time video
Who? Vodafone, FIAT

showcase

showcase

 

 

 

 

Action: Demonstrating products in a virtual environment
Who? Lowe’s

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fitting room
Action: Virtual Mirrors
Who? Rebecca Minkoff, Bloomingdale’s, Topshop, Sephora

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fitting room

fitting room
Action: Interactive changerooms

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purchase
Action: Online / mobile payment options
e.g. Apply Pay, Paypal, Sqaure
Who? Rebecca Minkoff, Boxpark Mall

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purchase

delivery

 

 

 

 

 

Action: Online customers can also order items from store if it is sold out on the web
Who? Oasis Seek & Send

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follow up

 

 

 

 

Action: Retailers remind customers on what they have ‘left’ at stores, e.g. linked to smart fitting rooms, unified customer profile
Who? Rebecca Minkoff

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Action: Sales assistants reach out to recommend complementary products for cross-selling

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conclusion

conclusion

Created by whisbi.com