blog

What 13,500 Shoppers Revealed

Consumers in emerging markets are driving retail change, according to research revealed at the 9th annual World Retail Congress in Rome. In countries such as India, Brazil and Turkey consumers are embracing innovation, particularly mobile technology far more quickly than their counterparts in developed markets. This is according to a study conducted by Planet Retail…

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blog

MasterCard Busts Myths Of The Omnichannel Consumer

The digital revolution not only gave retail consumers more convenience, it made them smarter shoppers — and they’re getting savvier every day. According to “The Retail CMO’s Guide to the Omnishopper,” a report released yesterday (Sept. 9) by MasterCard, eight out of 10 global shoppers’ purchase decisions are informed by a digital device, the preponderance…

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blog

HTML5 On The Rise: No Longer Ahead Of Its Time

Today marks the one-year anniversary of the World Wide Web Consortium (W3C) declaring the HTML5 standard complete, a significant milestone in the history of the Internet and web application development. In this past year, HTML5 adoption has gone into overdrive, with more and more companies moving to HTML5 to deliver rich cross-platform web applications. The…

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mobile marketing

Mobile Is Now a Vital Part of the Shopping Experience

Today’s moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about how they use their mobile devices through the purchase process. “While we have been talking about the importance of mobile shopping to moms for some…

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blog

Asia-Pacific Boasts More Than 1 Billion Smartphone Users

Internet access rates in the Asia-Pacific region vary widely. For example, countries such as China, India and Indonesia are seeing a digital divide between urban populations with high internet access levels and rural areas that lack the infrastructure to support it. Despite these limitations, internet access growth in Asia-Pacific is expected to be 8.2% in…

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Deloittes

In-store Wi-Fi keeps customers happy and spending

Deloittes have recently produced a new report called Navigating the Digital Divide which offers some great insights into the gap between consumers’ digital behaviours and expectations and retailers’ ability to deliver the desired experiences. As explored by Deloittes, the common focus for previous studies on digital in the retail marketplace focus on the 6.5% of…

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argos

The Hundred-Eyed Retail Giant

All seeing, all pervading, ever-present, the ideal retail omni-channel experience. It’s interesting to see the term ‘digital’ used so freely, yet ask many retailers for their definition of digital and you see many varied responses. Is digital this ethereal catchall, or is it in fact any communication through a virtual medium? If you agree with the later, then you…

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