MasterCard Busts Myths Of The Omnichannel Consumer
The digital revolution not only gave retail consumers more convenience, it made them smarter shoppers — and they’re getting savvier every day. According to “The Retail CMO’s Guide to the Omnishopper,” a report released yesterday (Sept. 9) by MasterCard, eight out of 10 global shoppers’ purchase decisions are informed by a digital device, the preponderance…