Study: Digital Interactions Dictate Majority Of In-Store Spending
Dive Brief: Consumer behavior on digital devices influences 56 cents of every dollar they spend in brick-and-mortar retail stores (up from 14 cents two years ago), reaching a total of $2.1 trillion by the end of this year, according to a new Deloitte Consulting study issued Wednesday. Digital’s influence is spreading, though differently across categories,…