Telefonica Group has opted to work alongside queue management technology provider Qudini on a global scale.

Having already deployed the system in 270 O2 stores in the UK, the global retail and communications business will be rolling it out to Movistar shops in Spain and then to its Latin American stores.

The cloud-based digital queue and appointment management Qudini system allows companies to manage their customers’ journey through stores, by providing them with information and personalised updates about their waiting experience using SMS communication, paper ticketing and digital display interfaces.

Qudini is currently used by UK and Ireland department store group House of Fraser as well as a number of restaurant brands such as Honest Burgers, Bodeans and The Diner Bills. The tech business was established in 2012 when the founders were accepted into the Telefonica-led start-up accelerator programme, Wayra UK.

Javier Castro, global channels director at Telefonica Group, commented: “We are delighted to have Qudini onboard to help us strengthen the relationship we have with our global customer base.

“The great thing about a company like Qudini is that the simplicity of their idea creates real benefit for the end user and builds good sentiment between businesses and their customers.”

In a move that highlighted Qudini’s growing reputation, it was recently selected by department store chain John Lewis as a finalist in the retailer’s 2015 JLAB tech incubator. This year’s scheme is approaching the half-way point, with five tech companies battling it out to win £100,000 and an opportunity to see their system integrated into the John Lewis business.

Imogen Wethered, co-founder of Qudini, added: “We’ve worked hard in the UK to create a solution to Britain’s queuing problems and customer experience challenges and it’s fantastic to now to be taking this across to the rest of the world.

“We’re always so proud of the significant financial benefits that Qudini has created for retailers by simply providing their customers with a better waiting experience. We look forward to proving this abroad.”